You should avoid sending mass emails during holidays. Many people will never even see your email because they will not be near their offices or their computers. There are exceptions, of course. Emails about special promotions like Black Friday are exceptions to this.
Do not send emails that were unsolicited. Your emails may be marked as spam by people who are not interested in receiving them. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Your marketing emails should be short and to the point. The messages themselves should use direct language that gets to the point quickly and unambiguously. This communicates to the reader that you value his or her time. This will also prompt most readers to take in the full message. Keep in mind that you are likely to have important content throughout the entire email which makes this critical to your success.
Spamming can be very detrimental to your site, so ensure there’s a confirmation process to your newsletter’s opt in so you only have engaged subscribers. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. The email should include a link to confirm, as well as a link to refuse the subscription. Not only will your customers like this security measure, but you will also benefit from possessing proof that not a single email of yours can be thought of as spam.
Remember that people are depending on mobile devices and smart phones more and more every day and they may be accessing your emails on these things. These devices have much lower resolution than computer monitors, so you will have less space to work with. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
Add some personalized touches to your emails. Dropping the intended recipient’s name into the email’s content is just the beginning of what you can do. Utilize all information your subscribers have given you, no matter how small it may seem. Break your subscribers list down into smaller groups that share common interests and tailor different messages to appeal to each group as much as possible.
Effective email marketing includes multi-part messages via email. These messages have both plain text and HTML content, and that way they can be read regardless of what option the reader has chosen. This will keep users happy, no matter what format they prefer to receive emails in.
Encourage your customers to buy from you by offering rewards in your emails. Customers are more likely to buy your products if you make it tempting to do so. For example, you could use a free shipping promotion on orders over a particular amount.
An easy, effective marketing plan is possible by utilizing the tips in the above article and working hard. Well designed email marketing can increase your customer base and heighten your sales. Ready, set, go!
Renegade Millionaire covers all aspects of email marketing in this new economy.